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The Sports Consuming Goods Realm

The brand, Adidas, belongs to a German sports goods manufacture and is a branch of Adidas AG. This brand was named after its founder called Adolf Adi Dassler. Adidas AG was registered as a brand in August 18, 1949. Adidas was originally founded by two brothers together, but after their breaking with each other, the brother of Adolf called Adidas Jeremy Scott Rudolf Dassler created another sports brand named PUMA. It is Adolf Adi Dassler that created the Adidas brand. He was once a sportsman and also had skills in making shoes.

He can not only understand the sportsmen's needs, but also has the delicate craftsmanship and inventing genius. Therefore he invented more than seven hundred patent products concerned with sports and further created the sports goods realm of Adidas. From 1920, he began to make shoes by hands. The athletes who wore the sports shoes made by him are likely to gain the champion title in the Olympic Games in those years. Dependent on this, his reputation was well known gradually among the international sports circle.

In 1972, Adidas US promoted the three-leaf which was widely used in the clothes and became well-known among the consumers. The success of the Adidas is mainly owing to his elder son named Horst because Horst was a genius in sales marketing and advertising. Horst understood that the great significance of sales activities to build the sports brand image and attended the Olympic Games which was held in Melbourne, Australia in 1956 by himself to promote and widely spread the Adidas brand. Owing to his creativity he has already became the ancestor of modern marketing in sports industry.

The international marketing website has been set up little by little and it does contributing to the success of the Adidas in the sports goods circle. From then on, the Adidas became a giant in the sports goods market. In the sports goods realm the Adidas have been represented a special symbolic of position. The Adidas Store was founded in 1948. In these years but for the help of the Adidas, lots of sportsmen should not have achieved achievements and won the championship. Thus, a dominant trait of the Adidas is the best symbolic in reliance and respect among consumers.

The founder of the Adidas, Adolf Adi Dassler, was not only a skilled shoemaker but also a man keen on sports. And his dream was to design and make the most suitable sports shoes for the athletes. His dream motivated him to design the first pair of sports shoes in 1920. Because of his continuing experiments, the sports shoes designed by him enjoyed a great popularity among the top athletes. Therefore, the sports shoes made by him not only sparkled in the Olympic Games but also created a gold reputation in the sports alter. The Adidas brand was created by the supportive from various circles in 1948. He rolled his discovery which the three lines in the sides of shoes can fit the feet shapes of sportsmen into the design of his new shoes. Therefore, the first pair of shoes with the design of three lines of the Adidas came into being in 1949.

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